Simón Limón is a tiny but mighty gift shop located in Barrio Logan, San Diego CA. The owner, Alexandra Scarlett Perez Demma (Alex), created a space that focuses on highlighting Latinx artists, micro businesses, and makers. 

The logo is created with a modified version of the typeface Comba. The typography is playful and daring. The icons express the cheeky nature of the brand. The color palette is bright, bold and brave.