Nth Cycle is a metals processing technology company. They use clean electro-extraction technology to recover critical minerals from e-waste, transforming them into production-grade feedstocks for the clean energy transition.

The logo is created from a bar representing a plate and two triangular arrows pointing in opposite directions, relating to the electro-extraction process. It also subtly creates an N in its negative space and hints at a battery on the right side as well. The Nth Cycle palette consists of three bold eye-catching colors along with a grounding dark blue and a pale neutral grey. The orange represents the energy aspect of the brand, the red signifies passion, and the yellow (or gold) alludes to the preciousness of the materials. The colors are often used with multiply transparency over images or grainy textures to add depth and relate to the earthy qualities of the brand. Generous amounts of white are used as well so as not to overtax the viewers’ eyes.