Client:
Cyclopure
Role:
Designer
Art Direction (photo shoots)
Deliverables:
Logo
Submark
Brand Guide
Web Design
Business Card
Packaging
Annual Report
Socials
Infographics
Icons
Description:
CycloPure uses derivates of corn called cyclodextrins to make adsorbents to test water and filter water. Sustainably made, their DEXSORB adsorbents can quickly and safely remove hundreds of micropollutants from water, including PFAS chemicals that are menacing public water supplies.
The main logo is created with the typeface Hanken Book. The typeface is simple yet approachable. The color gradient demonstrates the cycle of toxins being removed from the water and is animated when possible. The mood of the CycloPure brand evokes the feeling of a future with clean water, always informative yet playful and optimistic.
Agency:
Four Fin Creative