Cultivate Landscape is a business that offers landscape design, project management and consulting. Because of their high-end residential and commercial clients, it was essential that the visual identity look professional rather than boho or cliché, so the first project parameter was to avoid using leaves or plant material in the logo design. 

The logo mark was created from a section of a pattern on a butterfly wing, cropped tightly. It can be used either vertically or horizontally (when the latter, it also evokes tree branches). The color palette adds a fresh, modern take, in keeping with the cutting-edge design the company is known for.